Chief Executive Officer
Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004.
Recognizing that the future of this country was in its cities, Pete’s pioneering work in urban media can
now be seen in top markets across the nation. Pete’s primary focus today is developing partnerships that
benefit the unique needs of the cities in which we do business.
Senior Vice President, Engineering
Alan is responsible for the software and hardware development of the IKE platform. He has spent his 25-year
career building products and nurturing high performing teams. Alan holds six patents and has served on or
led teams that have brought dozens of products to market in more than 100 countries.
Vice President, Sales
With more than 15 years of experience in media sales, Danielle has been leading our national and regional sales
teams for the past 10 years, successfully securing advertisers and sponsors for IKE since its launch in 2015.
In addition to her management responsibilities, Danielle maintains long-term and ongoing relationships with
key Clients such as Apple, Google, General Motors, and AT&T.
Director of Development & Corporate Counsel
As an experienced land use and P3 attorney, Jibran helps IKE Smart City develop mutually beneficial and successful
relationships with its public and private partners. Prior to joining our team, Jibran practiced law at the
Atlanta office of a global law firm.
Vice President, Marketing
Liz leads marketing, creative and digital content for IKE. Prior to joining the company, Liz spent time at
national advertising and digital agencies across the U.S., driving strategic initiatives within the education,
healthcare, consumer packaged goods, and financial services categories.
Director, Development & Capital Projects
David oversees the deployment of IKE from initial evaluation of the project through design, government entitlement,
and final construction. In this capacity, David works closely with our internal team, property partners,
governmental agencies, engineering, and construction professionals to develop and implement our projects.
Adam Borchers, CPA
Chief Financial Officer
Adam is a Certified Public Accountant who leads the Finance and Accounting department and manages reporting
for all of our partners, both public and private. He has more than ten years of experience in accounting,
auditing, and tax, primarily in the media and real estate industries.